Contact:
Martha Shaughnessy
AtomicPR for NetBooks
martha@atomicpr.com
(415) 402-0230


NetBooks® Integrates Leading Email Marketing from VerticalResponse Inc.


Rohnert Park, Calif. October 2, 2007 - NetBooks.Inc. ( www.netbooks.com ), provider of the first easy-to-use and affordable system for running an entire small business, has built award-winning, on-demand email marketing functionality into its product. NetBooks software now hooks into the robust VerticalResponse Email platform through its Application Programming Interface (API). VerticalResponse, Inc. launched the API in April, which allows businesses like NetBooks to incorporate VerticalResponse's offering - including email delivery, bounce/unsubscribe management, open/click tracking and much more - into their own products.

VerticalResponse's functionality enhances various aspects of the core NetBooks suite, including customer relationship management, vendor relationship management, marketing and more. Other NetBooks applications include sales management, inventory and production management, shipping, bookkeeping, and reporting.

"I've used VerticalResponse for years to manage the email marketing for my olive oil business," said Ridgely Evers, small business owner for 30 years and CEO of NetBooks. "VerticalResponse has the precise combination of assets needed to serve the True Small Business - it's easy to use, scalable, affordable, and backed by stellar customer service. That we could simply integrate them with NetBooks because of the API made this partnership a no-brainer."

VerticalResponse set out specifically to serve small to mid-sized businesses, allowing them to send and manage professional-level email marketing campaigns at a fraction of the cost. Its product and service provide simple solutions for each aspect of email marketing, from list-building to layout and design to tracking and measurement. In addition to giving NetBooks customers convenient access to the capabilities of VerticalResponse, the integration also enables:

  • Instantaneous transfers of bounce and unsubscribe data from VerticalResponse back into the NetBooks database
  • Automated synchronization of NetBooks' contact database with VerticalResponse mailing lists
  • Consolidated campaign response statistics reporting (e.g. opens, clicks) across multiple campaigns and accounts fed into NetBooks' CRM system.

"When I first set out to create VerticalResponse, to say many people were ‘unconvinced' by the prospect of the small business market, is an understatement," said Janine Popick, CEO and Founder of VerticalResponse. "NetBooks' entry into the space further validates what our own success for the past 6 years has shown. Small businesses are a vibrant, active, passionate customer base, who demand excellent products and services because they're wholly invested in their companies' success. This partnership is a natural fit, and an exciting use of our web services to transfer data back and forth."

Unparalleled Service

VerticalResponse and NetBooks share a deep commitment to customer service. VerticalResponse continues to add social networking and other communications tools to encourage customers to learn from and share best practices among themselves, and is known within its industry for customer support. NetBooks not only brings complete business management software to the TSB market, but also backs it with personal hands-on support, including:

  • Dedicated concierges, each with at least 10 years of experience working with small businesses, to assist with the transition to NetBooks
  • Immediate access, directly within the product, to experienced support personnel
  • Unlimited support access at no additional charge


The True Small Business Market

Both NetBooks and VerticalResponse were designed specifically for the 5.1 million owner-operated, self-funded companies that employ half of US workers and account for the majority of new job formation: the True Small Business, or TSB.

Software as a Service

NetBooks and VerticalResponse are both delivered on-demand, or as Software as a Service. The model grants real-time access to new functionalities as they're released.

Pricing

The VerticalResponse integration does not increase the cost of NetBooks, priced at $200/month for up to five users, plus a bookkeeper and an accountant. Additional users cost just $20/month each. Support is included, along with all current and future product functionality (with the exception of optional fees for services provided by partners). Customers can choose between quarterly and annual billing options.

NetBooks guarantees this price for the duration of the customer relationship. If NetBooks increases its pricing, existing customers continue to pay the old price. If NetBooks decreases its pricing, all customers automatically get the new, lower price.

VerticalResponse's pricing is based on the number of emails sent. Email creation, list building, list cleansing and campaign reporting are all free, and VerticalResponse requires no contracts, monthly or hosting fees, or startup costs. NetBooks customers will also receive a 15% discount on all purchases.

Interested companies can learn more at www.netbooks.com and sign up for a live online demo.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which customers use to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

About NetBooks
NetBooks' mission is to revolutionize the way small businesses are managed. They do this by uniting technology, people, and partners into solutions that are as simple as possible, and as powerful as necessary, to run the whole business.

Using a Software as a Service (SaaS) delivery model, NetBooks addresses the long-standing need for a comprehensive, easy-to-use business management system for America 's 5.1 million True Small Businesses (owner-operated firms with fewer than 25 people). The privately held company, based in Rohnert Park, California, is funded by CMEA Ventures, Integral Capital, and select advisors. www.netbooks.com.